WOLFI’S SHEIKH ZAYED ROAD STORE OPENS

The story begins on Sheikh Zayed Road in Dubai. Wolfi arrived outside the store with a container full of stock and the aim of building a cycling community in the UAE.

WOLFI’S ROADSTERS RIDES BEGIN

Carrying on the tradition of the Dubai Roadsters which started in 2000 with only 5 riders,
Wolfi and his team continue the rides. 

WOLFI’S STORE EXPANDS

Due to Wolfi’s establishing itself as the go to expert for bikes, servicing and equipment, the showroom expanded,
creating space for even more bikes, accessories and a growing team.  

CYCLINGS POPULARITY SURGES IN THE UAE

As the cycling community grew larger in the UAE, more cycle tracks opened and the Royal Family took a keen interest,
the UAE was fast becoming a cycling destination. 

AL QUDRA CYCLE TRACK OPENS IN DUBAI

In 2012 a perfectly smooth asphalt track opened dedicated entirely to cyclists named Al Qudra. This track is testament
to the growing popularity of cycling and the UAE’s dedication to the sport.

WOLFI’S PARTNERS WITH IHC

International Holding Company (IHC) is one of the largest and fastest growing investment holding companies in the Middle East.
They saw the success and future potential of Wolfi's and formed a partnership with us in order to realize the opportunities that
lay ahead for Wolfi's.

WOLFI’S FLAGSHIP OPENS IN ABU DHABI

The Wolfi’s Abu Dhabi flagship destination located on Al Hudayriyat island was conceptualized in 200 days and built in 100. The state of the art 20,000 sq. ft store is home to premium brands, world class facilities and 3 floors including a terrace overlooking the Abu Dhabi skyline.