How Much Effort Do You Give - 100%
100% is a brand that has always been synonymous with the essence of motocross Americana, a name that echoes through the history of the sport. The roots of 100% date back to the early 1980s when its iconic logo first adorned the factory racing equipment of some of the biggest names in motocross. Since then, 100% has been linked to countless legendary moments that have defined the roots and legacy of modern motocross.
Safe, Reliable, Stable - This is what the name ABUS stands for
More than just a brand, 100% represents the relentless pursuit of victory and embodies the unyielding spirit of racing. Every product we create reflects our commitment to pushing the limits and redefining what’s possible in motorsports. With a rich heritage and an unwavering focus on the future, 100% is not just about racing—it’s about giving your all, every time.
100% Eyewear
100% eyewear is designed to provide crystal-clear vision and superior protection in the most challenging conditions.
Shop Now100% Clothing
Experience the perfect balance of control, protection and comfort with 100% gloves.
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100% Helmets
100% helmets are engineered for riders who demand nothing less than the best in protection and performance.
Shop NowPeace of Mind in the Palm of Your Hand
100% offers eyewear loaded with advanced technology for the ultimate in sports performance. Blending timeless style and the pinnacle in performance. The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Today, as the brand’s awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line: How much effort do you give?
100% Full Face MTB & BMX Helmets
Strong yet comfortable to provide unparalleled protection and superior performance for the modern racer.
Shop NowExplore Our Lineup
100% sport performance sunglasses and helmets, combine superior clarity, and ultimate protection with timeless style for enhanced vision and unparalleled performance. Explore our rage of quality products.
Product Type Sport Performance Sunglasses
Welcome fresh colors this season with some of our award-winning sport and active performance sunglasses.
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