HOW MUCH EFFORT DO YOU GIVE - 100%

100% is a brand that has always been synonymous with the essence of motocross Americana, a name that echoes through the history of the sport. The roots of 100% date back to the early 1980s when its iconic logo first adorned the factory racing equipment of some of the biggest names in motocross. Since then, 100% has been linked to countless legendary moments that have defined the roots and legacy of modern motocross.

More than just a brand, 100% represents the relentless pursuit of victory and embodies the unyielding spirit of racing. Every product we create reflects our commitment to pushing the limits and redefining what’s possible in motorsports. With a rich heritage and an unwavering focus on the future, 100% is not just about racing—it’s about giving your all, every time.

100% Eyewear

100% eyewear is designed to provide crystal-clear vision and superior protection in the most challenging conditions.

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100% Clothing

Experience the perfect balance of control, protection and comfort with 100% gloves.

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100% Helmets

100% helmets are engineered for riders who demand nothing less than the best in protection and performance.

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Peace of Mind in the Palm of Your Hand

100% offers eyewear loaded with advanced technology for the ultimate in sports performance. Blending timeless style and the pinnacle in performance. The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Today, as the brand’s awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line: How much effort do you give?

EXPLORE OUR LINEUP

100% sport performance sunglasses and helmets, combine superior clarity, and ultimate protection with timeless style for enhanced vision and unparalleled performance. Explore our range of quality products.