About SRAM
SRAM LLC is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987.
SRAM is an acronym comprising the names of its founders, Scott, Ray, and Sam, (where Ray is the middle name of the company's first CEO, Stan Day).
The company is known for producing cycling components, including some internally developed, such as Grip Shift, EAGLE (1x12), DoubleTap, dedicated 1x11 mountain and their range of AXS drivetrains.
History
SRAM’s founding was based on one man’s dream to create a more fun, efficient, and faster experience on a bicycle. Today, SRAM is a global team of people delivering that same passion for improving the experience as well as expanding the potential of cycling.
SRAM Products
SRAM makes a variety of bicycle components for both road and mountain biking. Shop our selection of SRAM products today.
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The Founding
SRAM was founded on a single product in 1987 and introduced the Grip Shift (or twist shift) shifter to the road bike market in 1988. In 1991 that technology was adapted for mountain bikes, and SRAM quickly grew.
SRAM's story begins In early 1987 with founder Stan Day training for and racing in triathlons. Stan was convinced there was a better way to shift and found that reaching for the downtube to shift gears was awkward and inefficient. "Why couldn't you put the shifter on the handlebar?" he asked. "You rotate a grip, and the gear changes."
RED eTap AXS
SRAM RED eTap AXS offers wider range and closer progression, so you’re always in the right gear.
Shop NowExploring new limits has never been easier.
SRAM RED eTap AXS offers wider range and closer progression, so you’re always in the right gear. A quiet, secure and smooth ride, whatever the terrain. A system that does exactly what you want, when you want. And it’s still wireless.
Sram Eagle XG-1299 XX1 Cassette
SRAM’s cassette manufacturing technology provides the greatest durability and lightest weight.
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SRAM RED eTap AXS offers wider range and closer progression, so you’re always in the right gear. A quiet, secure and smooth ride, whatever the terrain. A system that does exactly what you want, when you want. And it’s still wireless.
