About GU
We didn’t set out to revolutionize the world of sports nutrition, but that’s exactly what happened when our founder created the first energy gel back in 1993. Dr. Bill Vaughan was simply trying to help his ultra-running daughter compete in increasingly longer trail races, solving the challenge of how to eat key nutrients while running without the usual stomach issues. Finding solutions for athletes of all kinds is in our DNA, and it’s been our north star ever since.
The Original Energy Gel
Created for anyone who moves. We first created our original gel packets for ultra-trail runners pushing the boundaries of the sport, but over 30 years later, our Energy Gels are just as beneficial for someone working out at the gym or running their first 10k as they are for world champion triathletes, cyclists, and runners.
GU Nutrition Range
Achieve peak performance with energy-rich, nutrition-dense & easy-to-eat GU Energy foods.
Shop NowHydration Drink Tabs
GU Hydration Drink Tabs provide a boost to your water by supplementing it with electrolytes for improved performance and recovery. Each drink tab contains just 10 calories, in addition to 320 milligrams of sodium and 55 milligrams of potassium to help maintain fluid balance and delay fatigue by replacing electrolytes depleted during exercise.
GU Product Range
Tasty, portable energy for Athletes. Quick, effective, and sustained energy to meet the demands of all types of activity, in a convenient packet small enough to fit in your pocket.
