About Us
"Dreams come true in the UAE"
In 2002 when our journey in the UAE began we did not expect the cycling in general but especially in the Middle East region due to the amazing support of the wise Leadership in the United Arab Emirates. "Wolfi's" is a Project of Passion / Love / Teamwork / Integrity and Dedication to the Vision to bring Cycling to the Middle East Region and to help as many people as possible to enjoy the joy & benefits of an active lifestyle. The pleasure and motivation we take from seeing our friends & customers riding their bikes is pushing to give our best when it comes to customer service and selection of products which be bring to the Middle East Region. Our Team of over 140 dedicated Staff is here to guide and support you on your Journey. They will provide you with professional advice to give you the best experience.
A Letter From Wolfi
We are the“Middle East's Cycling Candy Store”and we strongly believe in the brands and products we have carefully chosen to carry. We calculated the total cycling experience available through our staff here, and came up with the astonishing results thats between all of us. There is over 150 years’ worth of cycling knowledge available to you. This makes it easy for you. You don’t have to research, surf the net, or wade through old magazines – we have done it all for you! We’ve already said “No” to many suppliers of bikes and accessories; too unreliable, too heavy, badly designed, or second rate. What you will find here are some of the world’s leading cycling brands and products. Therefore, we are an easy place to shop for great cycling gear.
Along with our great products and services, since 2002 we are actively involved in growing and supporting the cycling fraternity in the Middle East / GCC Region. We recently established our Distribution company WBS Sport Equipment Trading in order to support other dealers around the region to grow cycling to new levels.
We are very proud to see how cycling in the Middle East Region has developed in this time and how thousands of people enjoy every day to ride their bikes on the amazing facilities like Al Qudra and Nad Al Sheba Cycling Track/Park as well as Yas Marina F1 Circuit, Al Hudayriyat Cycling Track the Al Wathba Cycle Track or Dubai Autodrome.
Events like Dubai Tour and the Abu Dhabi Tour bring every year the best cyclists of the world to the UAE.We do this mainly through our patronage of the Dubai Roadsters cycling club, which holds three regular weekly rides that attract upwards of 150 to 200 riders for each ride. We are here to provide all the help and support that enthusiastic cyclists want and need. Whether you are competing on the road or in triathlons, bouncing on mountain trails, free-styling on your BMX, or cruising for fun with your family – Wolfi’s is the place. Come in and take a look through our showroom. Have a coffee. Ask any of our knowledgeable staff about the rides, bikes, bits, or anything cycling.
We look forward to welcoming you the next time you visit us.
Our Story
Our Story
Our story is a great one. It all started back in 1988 in a small town in the Black Forest area of Germany, where the “One Man Show” known as Wolfi’s Bike Shop was born in the car repair workshop of his brother. After visiting family in Dubai the decision was made in 2002 to make the move and open a bicycle store in the UAE.
Ten years later cycling saw a massive surge in popularity in the UAE thanks to the foundations laid by Wolfi's Bike Shop and cycling specific tracks such as Al Qudra opening.
Fast forward to today and Wolfi's is home to over 130 staff and has expanded it's showroom In Dubai, Abu Dhabi and Al Ain to keep up with the demand of riders in the Middle East.
We continue to grow but never forget our mission - To grow the participation in Cycling and Triathlon to improve wellbeing and happiness.
Our Experience
Our Experience
Cycling is our passion and we aim to extend this to you everyday.Whether it's hooking a rider up with their very first bike or sharing stories in a group ride on the weekend, we want to take our customers on a journey and get them as excited about cycling as we are. With over 30 years in the industry and countless races under our belt we know what it takes to make our riders feel looked after, informed and happy. We also offer only the highest quality products which we truly believe in, along with this we only employ members of staff which have real passion for the sport and will offer our customers the“Wolfi’s Experience”.
Without our strong work ethic, this would never be achievable and is something that will be passed on to every member of staff to ensure a quality experience every time.
Online
Online
Following the success or our brick and mortar businesswe made the decision to move Wolfi's online and make cycling even more accessible to the Middle East. We want to be seen as the “local” online bike shop which is regarded as not just an online store but also a buying experience whereby you feel just as looked after, important and informed as if you had walked into our showroom and purchased an item from a member of staff. This means that our in-store knowledge, understanding, brands and outstanding customer care is now available to you online wherever you are.
We hope to create a strong foundation of trust and rapport through our online store and are always available via email or phone to offer advise, knowledge or solve a problem you may be having.
