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About Us

"Dreams come true in the UAE"

In 2002 when our journey in the UAE began we did not expect the cycling in general but especially in the Middle East region due to the amazing support of the wise Leadership in the United Arab Emirates. "Wolfi's" is a Project of Passion / Love / Teamwork / Integrity and Dedication to the Vision to bring Cycling to the Middle East Region and to help as many people as possible to enjoy the joy & benefits of an active lifestyle. The pleasure and motivation we take from seeing our friends & customers riding their bikes is pushing to give our best when it comes to customer service and selection of products which be bring to the Middle East Region. Our Team of over 140 dedicated Staff is here to guide and support you on your Journey. They will provide you with professional advice to give you the best experience.


A Letter From Wolfi

We are the “Middle East's Cycling Candy Store” and we strongly believe in the brands and products we have carefully chosen to carry. We calculated the total cycling experience available through our staff here, and came up with the astonishing results thats between all of us. There is over 150 years’ worth of cycling knowledge available to you. This makes it easy for you. You don’t have to research, surf the net, or wade through old magazines – we have done it all for you! We’ve already said “No” to many suppliers of bikes and accessories; too unreliable, too heavy, badly designed, or second rate. What you will find here are some of the world’s leading cycling brands and products. Therefore, we are an easy place to shop for great cycling gear.

Along with our great products and services, since 2002 we are actively involved in growing and supporting the cycling fraternity in the Middle East / GCC Region. We recently established our Distribution company WBS Sport Equipment Trading in order to support other dealers around the region to grow cycling to new levels.

We are very proud to see how cycling in the Middle East Region has developed in this time and how thousands of people enjoy every day to ride their bikes on the amazing facilities like Al Qudra and Nad Al Sheba Cycling Track/Park as well as Yas Marina F1 Circuit, Al Hudayriyat Cycling Track the Al Wathba Cycle Track or Dubai Autodrome.

Events like Dubai Tour and the Abu Dhabi Tour bring every year the best cyclists of the world to the UAE.

We do this mainly through our patronage of the Dubai Roadsters cycling club, which holds three regular weekly rides that attract upwards of 150 to 200 riders for each ride. We are here to provide all the help and support that enthusiastic cyclists want and need. Whether you are competing on the road or in triathlons, bouncing on mountain trails, free-styling on your BMX, or cruising for fun with your family – Wolfi’s is the place. Come in and take a look through our showroom. Have a coffee. Ask any of our knowledgeable staff about the rides, bikes, bits, or anything cycling.

We look forward to welcoming you the next time you visit us.


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