Dan Eisenhardt, FORM’s founder and CEO, has a rich background in competitive swimming that spans 14 years. His journey in sports technology began with Recon Instruments, where he co-founded and led the development of the world’s first smart eyewear for sports, culminating in an acquisition by Intel in 2015. At FORM, Dan collaborates with a team of industry pioneers who bring decades of expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics.

Our Purpose
Elevating athletic performance through real-time visual feedback.

At FORM, we're driven by our collective belief that swimming can be so much more than what it's been. Creating the FORM Smart Swim Goggles was never the end goal—it was only the beginning. Now, swimmers at any skill level can be guided and motivated through an immersive swimming experience with real-time metrics and Workouts.

Built to perform, Smart Swim 2 features an augmented reality display with real-time metrics, an integrated heart rate monitor, a sleek design with a 15% reduction in tech pack size (vs Smart Swim 1), extended strap mounts for added stability, and upgraded eye seals for increased comfort.