Santa Cruz Bicycles was founded in 1994 in a space not much bigger than a two car garage at 104 Bronson Street in Santa Cruz, California.
The Seabright Cannery industrial complex was also home to our compatriots at Santa Cruz Skateboards, RockShox, a surfboard shaper, two bakeries, a salsa company, multiple artists studios, a coffee roaster, a climbing gym, and other assorted riff-raff. Quite an eclectic, but very creative environment.

Our first bike model was the Tazmon—an 80mm travel, dual-suspension bike that rattled established sensibilities, and launched the Santa Cruz Bicycles brand into the full-suspension future. 30 years and 89 bike models later, we’re still pushing the envelope while remaining simply advanced.

Santa Cruz Bicycles creates category-leading downhill, cross country, and electric bikes, but the company is best known for models that combine the same pedalability and descending prowess the OG Tazmon brought to the table. We design, research, engineer, manufacture and assemble the very highest quality bikes. They are so simply advanced that they make bicycling even more enjoyable and are made to last many lifetimes of real world abuse.

We have our hands on every stage of development and construction of a bicycle, because we do it right here in Santa Cruz, Ca. We design and engineer everything ourselves, we own our own carbon fiber frame factory and we assemble all our bikes ourselves. We grease the links, torque the bolts, gather all the parts from our warehouse using trolleys we built, and when the bikes are assembled, we put them into cardboard boxes we designed.

Looking for the perfect mountain bike to tackle any terrain? Discover the range of the best mountain and e-bikes from Santa Cruz. Whether you're a beginner or a seasoned rider, find your perfect match and conquer the trails with confidence.