Dubai, UAE - October 30th, 2025
Wolfi’s, the region’s leading cycling retailer and community builder, has officially partnered with Ali & Sons Škoda UAE, the exclusive distributor of the Škoda brand in the United Arab Emirates, to support and elevate the country’s growing cycling scene. This collaboration builds on Škoda’s global legacy and deep connection to cycling—a sport that has been part of its DNA since the brand’s beginnings in 1895.

The partnership was formalized during the Wolfi’s Racing Team 2025/26 Season Kick-Off Event, where Ali & Sons Škoda UAE and Wolfi’s celebrated the start of a new chapter dedicated to performance, community, and the shared passion for cycling, at the brand-new Škoda showroom on Sheikh Zayed Road.

Under the two-year agreement, Ali & Sons Škoda UAEwill sponsor both the Wolfi’s Racing Team and the Dubai Roadsters, two of the UAE’s most established and respected cycling communities. As part of the sponsorship, Ali & Sons Škoda UAEwill provide two Škoda Kodiaq vehicles and the all new Superb Wagon to support team logistics, community rides, and activations throughout the season.

This partnership is a natural fit: Škoda’s connection to cycling dates back to its very beginnings, when the company started as a bicycle manufacturer in 1895. Today, the Czech brand continues to play a leading role in the sport globally— as a long-standing partner of the Tour de France, L’Étape by Tour de France, and the UCI Mountain Bike World Championships—promoting cycling culture and an active lifestyle around the world.

“Škoda’s story began with bicycles, and to this day, the brand remains deeply connected to the world of cycling. Wolfi’s was built on the same passion, making this partnership a perfect match. Together, we’ll continue pushing the boundaries of what cycling means in the UAE,” 

- Wolfgang Hohmann, Founder of Wolfi’s.

“We love the look and performance of Škoda cars and all the thoughtful details that make cyclists’ lives better; from the espresso maker to the phone holder and trunk divider. Thank you, Škoda and Wolfi’s - we love cycling.”

“At Ali & Sons Motors, we are proud to support local cycling lifestyle that resonates deeply with Škoda’s heritage,” said Mark Austin, Group General Manager, Ali & Sons Motors. “It’s a chance to give back to the community, support an active lifestyle, and connect with people who share our passion for smart mobility and adventure.”

The Wolfi’s Racing Team represents the UAE’s competitive spirit, featuring 40 athletes across different disciplines and age groups. Alongside Wolfi’s Racing Team, the Dubai Roadsters—one of the UAE’s oldest and most respected cycling communities—will also benefit from this collaboration. Founded in 2000, the group brings together riders of all levels for weekly rides across Dubai, fostering inclusivity, safety, and a shared passion for the sport.

With the support of Škoda brand and Wolfi’s, this partnership will elevate the overall ride experience and community initiatives, helping the Dubai Roadsters continue to inspire and connect cyclists across the UAE.

“This partnership perfectly embodies what both brands stand for: performance, passion, and community,” said Sam Whittam, Chief Strategy & Growth Officer at Wolfi’s. “Together, we aim to inspire more people to get on their bikes and be part of the UAE’s vibrant cycling culture.”

The partnership marks the beginning of a dynamic collaboration between two brands that share the same vision: to drive cycling culture forward in the UAE.

Stay up to date by following the journey on @skoda_me @skoda_uae, @wolfis, @wolfisracingteam, and @dubairoadsters.

Ali & Sons Company LLC, established in 1979, is the exclusive distributor of Škoda in the UAE. With a long-standing legacy in the country’s automotive industry, Ali & Sons represents some of the world’s leading car brands and is renowned for its commitment to service excellence and customer satisfaction. Through state-of-the-art Škoda showrooms and after-sales facilities in Dubai, Abu Dhabi, and Al Ain, the Group continues to deliver European automotive excellence tailored to UAE customers.

With over 130 years of innovation, Škoda combines advanced engineering and design with everyday practicality and value for money, making it the perfect choice for modern, family-oriented drivers in the Middle East. From its beginnings as a bicycle manufacturer to becoming a global automotive player, the brand continues to celebrate the spirit of family, healthy lifestyle and exploration, proudly sponsoring some of the world’s most iconic cycling events. 

Founded in 2002, Wolfi’s is the Middle East’s leading cycling retailer, offering premium bikes, apparel, and accessories while building a strong community that brings together riders of all levels. With over 150 team members across 10 locations in the UAE, Wolfi’s delivers exceptional service, expertise, and a shared passion for cycling.

Beyond retail, Wolfi’s has evolved into a complete cycling ecosystem. Its High Performance Center provides state-of-the-art bike fitting, performance testing, and personalized training programs for athletes aiming to reach their best. The Wolfi’s Rental Bikes makes premium road, gravel, and mountain bikes accessible to visitors and residents alike, encouraging more people to explore the UAE on two wheels.

Through its Wolfi’s Racing Team, Wolfi’s Cycling Academy, and regular community rides, Wolfi’s continues to lead the growth of cycling in the region, staying true to its belief that cycling is more than a sport and represents a way of life.