Wolfi's Sport Trading Joins Forces with
Sports Boulevard Foundation and BKOOL
to Revolutionize Cycling
As Saudi Arabia's vibrant landscape in Riyadh continues to evolve with innovative recreational initiatives, Wolfi's Sport Trading proudly would like to share our role in transforming the cycling experience within the capital city.
Partnering with the esteemed Sports Boulevard Foundation and leading sports technology innovator BKOOL, Wolfi's Sport Trading is at the forefront of revolutionizing fitness and leisure in Riyadh.
In collaboration with Wahoo, whose indoor trainers have been instrumental in bringing this vision to life, Wolfi's Sport Trading is excited to share a remarkable cycling experience, RIYDE, set to captivate residents and enthusiasts alike. The project aims to not only enhance access to world-class cycling facilities but also ignite a culture of active living throughout Riyadh.
"We are thrilled to be part of this transformative project that redefines the cycling landscape in Riyadh," says Robert Diehl, Chief Supply Chain Officer, at Wolfi's Sport Trading.
Our partnership with the Sports Boulevard Foundation and BKOOL underscores our commitment to delivering unparalleled experiences and fostering a community-driven approach to fitness and wellness. Together with Wahoo's cutting-edge indoor trainers, we are proud to have played a role in paving the way for a new era of cycling enthusiasts in the heart of Saudi Arabia.
This collaboration exemplifies Wolfi's Sport Trading's dedication to innovation and its unwavering support for initiatives that promote health, well-being, and community engagement.
As RIYDE prepares to revolutionize the way Riyadh residents experience cycling, we invite you to explore the full details in the press release below:
SPORTS BOULEVARD PARTNERS WITH GLOBAL FITNESS GIANT BKOOL TO PROMOTE CYCLING IN RIYADH
Riyadh, Saudi Arabia: 29 January 2024 : The Sports Boulevard Foundation (SBF) has partnered with BKOOL, a leading sports technology innovator, in a new long-term strategic partnership, to develop a cycling experience aimed at increasing fitness rates in Riyadh.
RIYDE, which has been created by the Sports Boulevard Foundation, will use BKOOL’s cutting-edge technology to bring cycling to Riyadh’s residents, allowing them to ride virtual routes and compete against one another in an immersive cycling booth. It will also feature world-class hardware, delivered by implementation partner and leading regional bicycle chain, Wolfi’s.
With a total of 220km of cycling pathways being created as part of the Sports Boulevard, RIYDE has been designed to encourage a culture of cycling and sports in the capital whilst construction of the Sports Boulevard is underway.
The RIYDE experience will allow participants to ride a 5.2km virtual route and offer the opportunity for friends, family, and colleagues to socialise, exercise, and compete against each other whilst enjoying a new sport in an indoor, air-conditioned booth.
Jayne McGivern, CEO of the Sports Boulevard Foundation, said “Promoting sports and unlocking the benefits of exercise for Riyadh’s residents is at the centre of the Sports Boulevard’s mission. Fitness technology has played a key role in improving people’s access to sports and exercise, so I am delighted to be launching RIYDE today in partnership with BKOOL. The immersive RIYDE experience is a fantastic way for the Sports Boulevard to provide residents with cycling facilities and to boost sports participation whilst we’re building the Sports Boulevard’s city-wide infrastructure.”
Alvaro Galindo, Head of Business, BKOOL, said: “We are proud to announce our partnership with the Sports Boulevard, bringing the RIYDE experience to life for the residents of Riyadh. We are passionate about cycling and we want to inspire a new generation of cyclists. Our innovative, immersive technology will make this a reality, offering residents a new and fascinating opportunity to learn a new sport and passion.”
The Sports Boulevard is one of Riyadh’s mega projects launched by the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz on March 19th, 2019 and supported by HRH Prince Mohammed bin Salman bin Abdulaziz. The project extends more than 135km on Prince Mohammed bin Salman bin Abdulaziz Road connecting Wadi Hanifah in the West with Wadi Al Sulai in the East through a grid of safe green pathways for pedestrians, cyclists, athletes, and horse-riders. The project includes more than 4.4 million square meters of greenery and open spaces, and up to 50 multidisciplinary sports facilities.
About the Sports Boulevard
The Sports Boulevard project extends more than 135 kilometers on Prince Mohammed bin Salman bin Abdulaziz Road connecting Wadi Hanifah in the West with Wadi Al Sulai in the East through a grid of safe green pathways for pedestrians, cyclists, athletes, and horse-riders.
The project includes more than 4.4 million square meters of greenery and open spaces, and up to 50 multidisciplinary sports facilities. Artistic landmarks feature throughout. In addition, there are several unique districts and investment zones, totalling an area which exceeds 2.3 million square meters.
To find out more about the project, visit the Sports Boulevard website:
About BKOOL
BKOOL is a leading virtual cycling simulator that revolutionizes indoor cycling, providing users with an immersive and realistic experience. With a commitment to innovation, BKOOL continues to push the boundaries of virtual cycling, making it accessible to enthusiasts worldwide.
Anyone can enjoy the ultra-realistic BKOOL experience with a 30-day free trial at BKOOL.
Click below to visit the BKOOl website:
At Wolfi's Sport Trading, we believe in the power of partnership to drive meaningful impact and create lasting change. As RIYDE prepares to revolutionize Riyadh's cycling culture, we invite our valued suppliers to explore similar collaborations that elevate the fitness and well-being of communities worldwide.
Join us as we pedal towards a healthier, more vibrant future together!