Our Story

Our story is a great one. It all started back in 1988 in a small town in the Black Forest area of Germany, where the “one man show” known as Wolfi’s Bike Shop was born in the car repair workshop of his brother. After visiting family in Dubai the decision was made in 2002 to make the move and open a bicycle store in the UAE. Ten years later cycling saw a massive surge in popularity in the UAE thanks to the foundations laid by Wolfi's Bike Shop and cycling specific tracks such as Al Qudra opening. Fast forward to today and Wolfi's Bike Shop is home to over 50 staff and has expanded it's showroom twice to keep up with the demand of riders in the Middle East. We continue to grow but never forget our mission - to make cycling accessible to everyone and spread our passion.

Our Experience

Cycling is our passion and we aim to extend this to you everyday. Whether it's hooking a rider up with their very first bike or sharing stories in a group ride on the weekend, we want to take our customers on a journey and get them as excited about cycling as we are. With over 30 years in the industry and countless races under our belt we know what it takes to make our riders feel looked after, informed and happy. We also offer only the highest quality products which we truly believe in, along with this we only employ members of staff which have real passion for the sport and will offer our customers the “Wolfi’s Experience.” Without our strong work ethic, this would never be achievable and is something that will be passed on to every member of staff to ensure a quality experience every time.

Online

Following the success or our brick and mortar business we made the decision to move Wolfi's online and make cycling even more accessible to the Middle East. We want to be seen as the “local” online bike shop which is regarded as not just an online store but also a buying experience whereby you feel just as looked after, important and informed as if you had walked into our showroom and purchased an item from a member of staff. This means that our in-store knowledge, understanding, brands and outstanding customer care is now available to you online wherever you are. We hope to create a strong foundation of trust and rapport through our online store and are always available via email or phone to offer advise, knowledge or solve a problem you may be having.