SRAM LLC is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987.

SRAM is an acronym comprising the names of its founders, Scott, Ray, and Sam, (where Ray is the middle name of the company's first CEO, Stan Day).

The company is known for producing cycling components, including some internally developed, such as Grip Shift, EAGLE (1x12), DoubleTap, dedicated 1x11 mountain and their range of AXS drivetrains.

SRAM was founded on a single product in 1987 and introduced the Grip Shift (or twist shift) shifter to the road bike market in 1988. In 1991 that technology was adapted for mountain bikes, and SRAM quickly grew. SRAM's story begins In early 1987 with founder Stan Day training for and racing in triathlons. Stan was convinced there was a better way to shift and found that reaching for the down tube to shift gears was awkward and inefficient. "Why couldn't you put the shifter on the handlebar?" he asked. "You rotate a grip, and the gear changes.

RED eTap AXS

SRAM RED eTap AXS offers wider range and closer progression, so you’re always in the right gear.

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Exploring new limits has never been easier.

SRAM RED eTap AXS offers wider range and closer progression, so you’re always in the right gear. A quiet, secure and smooth ride, whatever the terrain. A system that does exactly what you want, when you want. And it’s still wireless.

1

RED ETAP AXS HRD SHIFT-BRAKE SYSTEM

AXS enabled and easily personalized for hand size and reach, this is the best shifting and braking experience — for all riders.

2

RED ETAP AXS REAR DERAILLEUR

The heart of the connected cadre. Advanced chain management keeps it silent and secure no matter the terrain.

3

RED ETAP AXS FRONT DERAILLEUR

The most responsive, quick, and precise front shifting to date.

4

RED AXS POWER METER

More useful gearing and better shifting across all configurations. Designed with Quarq DZero power measurement integrated into the crankset.

5

RED CHAIN

Redeveloped from the ground up, the unique link shape results in a quieter chain with faster, more precise shifts.

6

RED XG-1290 CASSETTE

The workhorse of X-Range gearing, it’s specifically designed for wireless electronic shifting, and the one-piece design offers you the best in weight savings.

Sram Eagle XG-1299 XX1 Cassette

SRAM’s cassette manufacturing technology provides the greatest durability and lightest weight.

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SCOTT TRAVEL

EXPERIENCES OF A LIFETIME

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Brands which SRAM Owns