Produces Products to Innovation Driver.

In the first decades after the Second World War, the bicycle tire was considered an interchangeable mass product that could practically not be improved on. In the 1980s, cycling re-established itself as a popular trend as more and more people got back on the saddle. It was in this context that Schwalbe – established in 1973 – emerged as a standard-setter in the bicycle tire market. The launch of the legendary Schwalbe Marathon tire in 1983, with its unprecedented mileage, was met with great enthusiasm by keen cyclists, bicycle dealers and trade journalists.

The bike world has become more and more diverse over the years. New categories, such as the MTB, gravel bike, and last but not least, e-bike, created completely new market segments and presented hitherto unknown challenges for tires. Against this backdrop, Schwalbe deliberately chose to focus on the development of innovative tires and tubes, instead of expanding the company’s activities to the technically quite different automotive tire sector.

This strategy proved to be absolutely right: When Schwalbe launched the first off-road tires in the mid-nineties, the firm quickly became known as the best brand among mountain bikers. Today, millions of MTB riders across the globe swear by Schwalbe MTB tires with their distinctive names, such as Nobby Nic, Racing Ralph, Billy Bonkers, Dirty Dan, Magic Mary or Hans Dampf.

Schwalbe is working to eradicate the punture.

Cycling is today considered a progressive form of personal transport that offers nothing but advantages – with one unfortunate exception: the tire puncture. Schwalbe identified this problem at an early stage and has continually set new milestones in matters of puncture protection. For example, Schwalbe offers touring and city tires that can call themselves “flat-less”. For high-performance cycling, our Tubeless Easy Technology combined with tire sealant also sets new benchmarks in preventing punctures. And almost all other Schwalbe tires have an integrated puncture protection belt.

Climate protection, urbanization and the joy of physical exercise in fresh air are just some of the good reasons that promise cycling a great future. We at Schwalbe would like to play our part in contributing to this: with high-quality tires and tubes that will inspire you with useful innovations, distinctive designs, exciting performance and reliable puncture protection.